Half of 2019 has passed, how are the "high school entrance examination" results of real estate companies? After the continuous and severe property market regulation since last year, is the life of real estate companies still better?

On June 30, Zhongzhi Holdings released the "Top Sales Performance Ranking of Branded Real Estate Enterprises in the First Half of 2019" (hereinafter referred to as the "Ranking List") gave the answer. The "Ranking List" shows that in the first half of the year, there were 12 real estate companies with sales of over 100 billion yuan, setting a historical record.

121 real estate companies with sales of over 10 billion

According to the "Ranking List", in the first half of this year, there were 12 real estate companies with sales of over 100 billion yuan, compared with only 7 in the same period last year. At the same time, there were 121 real estate companies with sales of over 10 billion yuan in the first half of the year.

Comparing the list in the first half of 2017 and 2018, the transcripts in the first half of 2019 have undergone subtle changes: the top 3 super "students" chase each other with a small gap, while the competition for the top 10 is more intense. In the first half of 2018, the first-place Country Garden sold more than 100 billion yuan than the second-place China Evergrande, and this year the gap between the two has narrowed to 64.4 billion yuan; in 2019, the second and third places exchanged seats, but The gap widened slightly.

It is worth noting that some of the outstanding real estate companies in the past year experienced significant decline in the first half of this year. For example, China Fortune Land Development, which ranked 10th in the first half of 2018, slipped to 22nd in the list in the first half of this year, selling 18.5 billion yuan less than in 2018; after a series of changes, Tahoe Group has changed its ranking from last year. The 17th place fell to 27th this year, with sales down 11.8 billion yuan compared with the same period last year.

At the same time, there are also some real estate companies that performed well in the first half of this year. For example, China Merchants Shekou, the sales in the first half of this year increased by 26 billion yuan compared with the same period last year, the ranking also rose from the 13th last year to the 11th this year, and ranks among the "100 billion top students"; Sunshine City sold 90 billion yuan. The amount rose from 16th last year to 13th this year.

Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, told the "Daily Economic News" reporter, "This just shows an important feature of the current leading real estate companies - they can still outperform the market when the market cools down. Similar to real estate companies The performance of the company fully reflects that some large real estate companies have done a good job in the land reserve work in the past two years. At the same time, they have a good development model and strong financing ability, so they can continuously improve their sales performance in the process of cooling the market. In the follow-up, with the tightening of the financing environment, in fact, the performance pressure of small and medium-sized real estate enterprises will be greater, and the performance differentiation will also increase."

The top 100 threshold rises to 13.2 billion yuan

The "Ranking List" shows that in the first half of this year, the overall sales performance of real estate companies was outstanding, and the threshold for the top 100 was raised again, reaching 13.2 billion yuan. In the first half of 2017, the threshold for the top 100 real estate companies was 8.3 billion yuan, and in 2018 it was 10.69 billion yuan.

Among them, the number of housing companies with more than 100 billion yuan, 50 billion yuan to 100 billion yuan, and 20 billion yuan to 50 billion yuan has grown steadily, achieving steady growth; while the number of housing companies of 5 billion yuan to 10 billion yuan has decreased slightly. . Judging from the sales and growth rates of each camp, the sales scale has reached a new level, and the strong trend continues.

In terms of market concentration, a total of 147 real estate companies have sales of more than 5 billion yuan, an increase of 9 compared with last year; total sales of 5,853.7 billion yuan, average sales of 39.82 billion yuan, a year-on-year increase of 10.3%; market share increased by 9 percentage points , the market concentration continued to increase.

Compared with the strong sales data, the completion rate of the sales target of real estate enterprises is not outstanding. Industry experts believe that since the beginning of this year, some real estate companies have paid more attention to the balanced development of scale and efficiency, and have opted for private sales targets. Leading real estate companies such as Evergrande took the initiative to reduce the sales target growth rate in 2019.

In the context of continuous real estate regulation, the average target growth rate of the 39 real estate companies that announced their sales targets for 2019 was only 19.2%, a decrease of 24.8 percentage points compared with 2018. Only Fusheng, Zhongjun and Yanlord Land have achieved a sales target growth rate of more than 30%, and two other real estate companies have voluntarily lowered their sales targets.

In the first half of the year, among the above-mentioned 39 real estate companies, 14 real estate companies including China Overseas Property, China Merchants Shekou, Sunshine City and Jinke Group achieved a sales target completion rate of over 50%; 40%~50%; Sunac China, Greentown China, R&F Real Estate and Fantasia’s 4 real estate companies have achieved a sales target completion rate of less than 40%.

In this regard, Yan Yuejin pointed out to the reporter of "Daily Economic News": "Too many sales targets will also cause many problems, especially in the past, some developers' sales targets were considered to be misleading investors and were interviewed instead. It also prompts developers to adopt a conservative strategy in this regard.”